It is often the case that website owners spend most of their time on the design and content of the website, but not enough time on web hosting. If you choose inappropriate hosting, your website will be slower or may not load at all. One of the problems is if the site sees increased traffic. When this scenario occurs and your site is not performing optimally, you will lose a lot of visitors and most probably potential customers.

When does it turn out that I have an inadequate hosting package?

If your page or post is featured on one of the more popular websites that have tens of thousands of visitors daily, you can expect a massive spike in visitors in a very short period of time. If your page becomes unavailable and a 508(Resource Limit Reached) error is displayed, it means that your hosting package is overloaded.

A practical example of website congestion

The website of our client pekoholik.si was mentioned on the most visited website in Slovenia. As a result, the number of visitors increased in a very short period of time, with over 1000 visitors visiting the site within a few hours.

The example shows that at one point in time there were more than 120 users on the site.

The situation was resolved by upgrading the hosting package so that the site was up and running at all times.

Other possible causes of slow performance of your website

If your resource consumption is within normal limits, the following causes are also possible:

• An unoptimised or complex website that performs several complex processes at the same time.
• Errors on the website, for example in the graphic template or plug-ins.
• Infected website.

What happens when I choose the wrong hosting package?

If your website is slow or intermittent repeatedly and you don’t choose the right hosting package, you could face consequences that will have a negative impact on your online presence.

Loss of revenue or readers

Whether it’s a company website, an online shop or a blog, if your site is unavailable or loads too slowly, you will lose visitors. According to research, 40% of visitors leave a website if it takes more than 10 seconds to load. Even your regular visitors are more likely to go to a competitor’s site if your website is down, which is certainly not what you want.

Impact on Google search rankings

The goal is to rank your website as high as possible in search results. Even if you have a beautifully designed website with high quality content, if it is repeatedly unavailable, this will have a negative impact on your page’s ranking. In addition to content, Google also takes into account page load time and page performance when ranking. Its aim is to offer web visitors the most relevant content possible, which is displayed on optimised pages. That’s why it’s so important to have adequate web hosting.

How do I choose the right hosting package?

When choosing a hosting provider, it is important to decide on the type of hosting that will be most suitable for your website. The basic types of service include:

• Shared hosting: suitable for most websites and shops,
• VPS hosting: for larger webshops,
• Reseller hosting: for website builders,
• Dedicated hosting: for larger companies and web developers who need their own server.

Once you have chosen the right type of hosting, choose a hosting package, paying attention to the server space, the number of domains hosted, the number of email boxes and the web traffic supported by each package.