Interested in buying an SSL certificate? In addition to a domain or business certificate, you can also opt for an extended one. This is particularly suitable for larger companies that want to present their websites in the best possible light to visitors.

An Extended SSL certificate provides the highest level of security and trust. It is most easily identified by the company name displayed in the certificate itself, the contents of which can be seen by clicking on the icon next to the web address. In addition to the company name, it also shows the country code of the country where the company is based.

The display of the company name is a clear indication that the website is safe to use. It tells visitors that the website definitely belongs to the company whose details are recorded on that very page. So-called “phishing” scams are not possible on websites with an extended SSL certificate, which is also guaranteed by recognised issuers through regular automated checks.

Why choose an Extended SSL Certificate?

We’ve already seen the main benefit of an Extended SSL Certificate – the display of a thoroughly verified company name in a certificate that is synonymous with the highest level of security and trust. Numerous studies have shown that this factor has a positive impact on visitor behaviour on a website. The impact is particularly noticeable in the case of online shops, where people stay longer and make more purchases.

A study by Fitness Footware, the UK’s largest independent footwear retailer, showed that 13.3% fewer online visitors abandoned their basket after installing an extended SSL certificate. At the same time, the number of purchases increased by 16.9% (source).

What are the other benefits of installing an Extended SSL Certificate?

1. Increased brand awareness

More and more web users are realising that websites accessible over a secure HTTPS connection are more trustworthy. Having a padlock icon displayed in some browsers alongside the secure link adds to the credibility of the website.

Credibility and a highly visible sign of security are also linked to company or brand recognition. You will achieve recognition much more easily if visitors feel safe on your website. Visitors will remember your website, company or brand faster and better.

2. Improved Google search rankings

In August 2014, an announcement was made on the official Google blog that websites accessed over an HTTPS connection will be prioritised in search over websites accessed over an unsecured HTTP connection.

So, by investing in an SSL certificate, you have a great opportunity to get ahead of your competitors and improve your website’s visibility in Google search.

3. High Guarantee

As the Extended SSL Certificate provides the highest level of security, the level of the guarantee is appropriate. Extended SSL certificates from the largest and most recognised issuer, Sectigo (Comodo CA), include a guarantee of up to USD 1,750,000.

If the certificate were to be found to have been wrongly or improperly issued and the website visitor were to fall victim to an online scam (e.g. “phishing“), the issuer would reimburse financial damages up to the aforementioned amount.

How do I get an Extended SSL Certificate?

The issuance of an Extended SSL Certificate requires the subscriber to provide evidence and documentation to prove to the issuer that it is a legitimate company. We have written more about what documentation is required in the article at this link.

Once you have prepared the documentation, check the price list for SSL Extended Access Certificates and choose the one that suits your needs. If you only need a certificate for one website, go for Sectigo EV SSL. If you want to install the certificate on multiple websites, choose Sectigo EV Multi-Domain SSL.

Add the selected certificate to your basket, then write in the box inside the basket which domain you need it for. Follow the order steps to complete your purchase. Send all the necessary documentation to info@neoserv.si or fax (+38659343045) so that we can forward it to the certificate issuer.

That’s all you need to do. If you have a web hosting subscription with us, we will install the SSL certificate for you within five days. Free of charge!