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At NEOSERV, websites FLY

BEFORE

(old provider)

AFTER

(Neoserv)

Case Study: Onlyyourx.com

The loading speed of the Onlyyourx.com online store improved by 83.28%.

ONLY YOURx

This time, the owners of the ONLY YOURx online store decided to transfer to our Turbo server. It is an American company based in California, which initially hosted its online store on the server of the world's largest hosting provider – GoDaddy. According to data from several online sources, this provider hosts about 15% of all websites on its servers.

Despite being by far the largest hosting provider in the world, this does not mean that websites on its servers operate the fastest. The ONLY YOURx online store loaded in about 2 seconds on the server in the USA, but just by transferring to our server, we improved the loading time by a good 27%. This was followed by basic speed optimization and setting up the CDN (Content Delivery Network) service.

Although the ONLY YOURx online store already loaded relatively quickly on the GoDaddy server, it turned out that the decision to switch to the NEOSERV server was completely justified. The speed optimization that followed the transfer of the online store to us ensured that the store now loads 83.28% faster. And not just for visitors from Slovenia. With the CDN service, we ensured fast loading for all visitors, as the store is "served" from the server that is geographically closest to the individual visitor.

ONLINE STORE SPEED OPTIMIZATION PROCESS

ABOUT THE ONLINE STORE

The company ONLY YOURx Skin Care, Inc., based in California, USA, which manages the Onlyyourx.com online store, was founded in 1976.

The ONLY YOURx brand has been providing skin care professionals with products containing the highest concentration of highly active ingredients for over 40 years. It offers corrective skin care treatments that are specifically designed for different skin types.

In 1978, the company established the American Institute of Aesthetics, the first postgraduate school in the USA in this field. The goal was to ensure that skin care professionals had the opportunity to learn about corrective skin care concepts while also getting to know the products, treatments, and business applications.

ONLY YOURx products are sold only in licensed establishments. Onlyyourx.com is not an online store in the true sense of the word, as ordering products online by unlicensed users is not possible, nor is it possible via email. The company has also given up selling its products in cosmetic stores and department stores, as it strives to ensure that customers return to licensed, professionally trained skin care staff.

On the Onlyyourx.com website, there is also a link to a questionnaire that will help you answer the question of what your skin type is. In addition, you will learn what is characteristic of your skin type, what are the most common problems of your skin, and how to solve them.

ONLYYOURX.COM

Visit the online store by clicking the link below.

LINK
1. SPEED AT THE OLD PROVIDER

The Onlyyourx.com online store was hosted on the server of the American giant GoDaddy before the transfer to us, which is by far the largest web hosting provider in the world. The company ONLY YOURx had one of the more powerful business packages, which allowed the online store to load relatively quickly for visitors. Tests carried out with the developer tool – Chrome Devtools, estimated the loading time of the entry page at about 2 seconds. The PageSpeed Insights score, which gives a general assessment of the website's loading speed, was also solid.

  • Time of the first request: 490 ms
  • Loading time of the web page: 1.98 s
2. SPEED IMMEDIATELY AFTER TRANSFER

The company ONLY YOURx decided to try one of our Turbo packages, which operates in the lightning-fast LiteSpeed environment. Compared to the server at the provider GoDaddy, the selected Turbo package boasts greater capabilities, which means more memory and CPU cores. By transferring the online store, we achieved a significant improvement in loading speed – the entry page loaded in less than 1.5 seconds, and the PageSpeed Insights score also improved considerably.

  • Time of the first request: 19 ms
  • Loading time of the web page: 1.44 s
3. SPEED AFTER NEOSERV OPTIMIZATION

In the last step, we carried out basic optimization of the online store's operating speed. We optimized images on the hosting package using the lossless method, which preserves the quality of the images themselves. With the LiteSpeed Cache plugin, we ensured properly set caching as well as the combination and minification of static content (CSS/JS/HTML). We activated the gzip module, which further compresses file content, optimized MySQL database tables, and removed superfluous entries. We also set up the CDN service using BunnyCDN. Now the online store loads in just 331 ms, which means an 83.28% acceleration compared to the original state on the server in the USA.

  • Time of the first request: 9 ms
  • Loading time of the web page: 331 ms
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Additional explanations on speed optimization

  • What is characteristic of Turbo hosting and who is it intended for?

    Packages Turbo hosting provide the subscriber with many more available server resources than classic packages. This primarily means more processing power or more CPU cores and more working memory (RAM). All Turbo servers operate entirely on SSD drives. In addition, Turbo packages are set up on LiteSpeed servers, whose important characteristics are exceptional speed, scalability, and security.

    Turbo packages can easily compete with more advanced VPS servers in terms of performance, but unlike them, they do not require server administration knowledge from the subscriber. The subscriber also does not need to worry about backups, software updates, and the like. We take care of all that at NEOSERV, while the subscriber can count on 24/7 support.

    Turbo hosting is primarily intended for more demanding users, including companies and individuals who achieve a lot of visitors with their websites. The service is also suitable for owners of very extensive websites, such as large online stores and web portals.

  • What does it mean that Turbo hosting is powered by the LiteSpeed web server?

    Turbo packages are set up on so-called LiteSpeed web servers. These are lightning-fast web servers that can process thousands of requests simultaneously, with minimal use of processing power and memory. They are also known for advanced security.

    LiteSpeed web servers work in combination with LiteSpeed Cache technology. With it, elements of the website are stored in a cache at the server level. Plugins are available for popular CMS systems (e.g., WordPress, Joomla, Magento, PrestaShop, OpenCart), with which speeding up the website is relatively simple.

    If you want to learn more about the LiteSpeed web server, read the article on our blog.

  • What is a CDN and why did you decide to use the service at ONLY YOURx?

    The acronym CDN comes from the English compound Content Delivery Network. It can be translated into Slovenian as a network for content delivery, which is a group of geographically distributed servers that accelerate the delivery of web content by bringing it closer to individual visitors.

    To reduce the distance between visitors and the website server, a CDN stores a cached version of the content at multiple geographic locations. Each location contains several caching servers responsible for delivering content to visitors nearby.

    Since the ONLY YOURx online store is visited by visitors from several countries, especially from the USA, the use of the CDN service is definitely sensible. This has achieved that the store loads quickly for all visitors – no matter where they come from.

  • Which web tools did you use to prepare the case study?

    In preparing the ONLY YOURx case study, we used the following tools:

    • Chrome DevTools, which is built into the Chrome browser. If you also use the browser, you can enable the tool by pressing the F12 key. Select the Network tab, refresh the webpage (e.g., by pressing the F5 key), and check the speed test results.
    • PageSpeed Insights, which performs an analysis of several factors of the website that affect the loading speed. Google's tool gives a score from 0 to 100, where 0 is the lowest and means a slow website, and 100 is the highest and means a fast website. The tool also provides suggestions for improvements.
  • I have also conducted speed tests. Why do my results differ from yours?

    It is perfectly normal if your results differ from ours by just a few 10 milliseconds. You can perform the test several times; you will see that the result will always vary slightly. If your results differ significantly from ours, there are several possible reasons for this:

    • LiteSpeed Cache, the caching plugin, was disabled;
    • settings of the LiteSpeed Cache plugin were changed;
    • you have the "Disable cache" function enabled in the Chrome DevTools;
    • additional (unoptimized) images were deliberately added to the website;
    • new video content was added;
    • an error occurred during the update of WordPress, the graphic template, or a certain plugin;
    • other changes were made to the online store or its software code.

    We have listed just a few of the possible reasons why your results differ from ours.