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  4. Prokraft.si

At NEOSERV, websites FLY

BEFORE

(old provider)

AFTER

(Neoserv)

Case Study: Prokraft.si

The loading speed of the web store Prokraft.si improved by 45.86%.

Prokraft.si

The web store Prokraft.si used to load in about 3 seconds on the server of the old hosting provider. Although the result is not the worst for a large store, the owners were aware that the loading time could be significantly shorter. They decided to transfer the web store to the NEOSERV server, which proved to be a wise move.

At NEOSERV, we immediately rolled up our sleeves and transferred the web store Prokraft.si to one of our lightning-fast servers. The improvement was evident right after the transfer, and after the basic speed optimization, the web store operated even faster. With the transfer and optimization, we accelerated the loading of the web store by a significant 45.86%.

THE PROCESS OF OPTIMIZING THE WEB STORE SPEED

ABOUT THE WEB STORE

The web store Prokraft.si is managed by the Slovenian company AV PROGRES d.o.o.

It offers a variety of tools, such as drills, screwdrivers, grinders, different types of saws (e.g., circular, reciprocating, jigsaw, band), vacuum cleaners, blowers, cutters, planers, staplers, and nailers. There are also various shears, scythes, and lawnmowers, sprayers, branch shredders, lawn aerators, wheelbarrows, and water pumps available.

In addition to tools for home craftsmen, the web store Prokraft.si also offers products in the field of measuring technology, pneumatic tools, and a variety of accessories – extensions, splitters, adapters, workbenches and stands, cases and bags, knives, blades, scrapers, drills, chisels, and much more.

If you need quality tools from renowned manufacturers such as Makita, Bosch, Milwaukee, and Metabo, you should not overlook their rich offer.

PROKRAFT.SI

Visit the web store by clicking on the link below.

LINK
1. SPEED AT THE OLD PROVIDER

The web store Prokraft.si, before the transfer, was hosted by one of the larger web hosting providers in our country. The homepage loaded in just under 3 seconds, which was also reflected in Google's speed rating. Although the result is not the worst (we have seen much longer page loading times), it is known that every improvement in speed can greatly affect the increase in online sales.

  • Time of the first request: 898 ms
  • Page loading time: 2.90 s
2. SPEED IMMEDIATELY AFTER THE TRANSFER

Since Prokraft.si was well aware that loading speed significantly affects online sales, they decided to transfer the web store to the NEOSERV server. The decision turned out to be correct, as the improvement in speed was immediately visible. The total loading time of the web store Prokraft.si on our server was only 2.04 seconds, which meant a 29.66-percent improvement.

  • Time of the first request: 561 ms
  • Page loading time: 2.04 s
3. SPEED AFTER NEOSERV OPTIMIZATION

Following the transfer of the web store Prokraft.si to our server, we also performed basic speed optimization. We knew that we could further accelerate the operation of the store in a simple way. Thus, we took care of efficient caching of the web store, merging and minifying CSS and JS files, and optimizing all images. In the cPanel control panel, we also enabled the opcache extension, which allows caching at the PHP level. Compared to the initial state, we achieved a 45.86-percent improvement in the loading time of the web store.

  • Time of the first request: 17 ms
  • Page loading time: 1.57 s
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Additional Explanations Regarding Speed Optimization

  • Which plugins did you use to optimize the speed of the Prokraft.si online store?

    For page display caching optimization, we used the WP Super Cache plugin. While there are quite a few plugins available in this area (e.g., W3 Total Cache, WP Fastest Cache, WP Rocket, Comet Cache…), we've had the best experience with WP Super Cache. In addition to doing its job well, it also causes the fewest compatibility issues with other plugins and themes.

    For merging and minifying CSS and JS files, we used the Merge + Minify + Refresh plugin.

  • I ran the same tests as you, but my results differ from yours. Why are there discrepancies?

    Do your results differ from ours by just a few percent? In that case, it's completely normal — even if you run the same test multiple times, you'll always get slightly different results.

    If the difference is more significant, several possible causes may explain this:

    • The store owner disabled or changed settings in the caching plugin.
    • The store owner disabled or changed settings in the plugin for merging and minifying CSS and JS files.
    • New images were added to the store that are not optimized (incorrect dimensions or not compressed to reduce file size).
    • New plugins were installed and activated, adding additional load to the store.
    • Other changes were made that affect the store’s loading speed.
  • Could the Prokraft.si store be made even faster? What else could be done?

    The loading speed of the Prokraft.si store could definitely be improved further, but several solutions require programming knowledge:

    • more aggressive merging of JS files,
    • removal of unnecessary lines of code in CSS and PHP files,
    • disabling and removing plugins that aren’t essential for the store’s efficient operation,
    • migrating to the TURBO hosting package with more available server resources.