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Case Study: 22 Institute Shop
The loading speed of the online store shop.22-institute.com has improved by 91.28%.
The 22 Institute Shop online store, accessible at shop.22-institute.com, was loading in more than 7 seconds on the old provider's server. The store owners were aware that this was definitely too much to count on successful online sales. They began looking for solutions and soon came across our offer of Turbo packages. They decided to try the package, and of course, we at NEOSERV were happy to meet them halfway and, in addition to the free transfer to our server, we also took care of the basic optimization of the online store's speed.
It turned out that the decision to switch to a Turbo server powered by the lightning-fast LiteSpeed environment was the right one. Immediately after the transfer, the loading time of the online store was reduced by more than 2 seconds, and with speed optimization, we achieved even more. Namely, the store now loads in less than 1 second, which, compared to the original state, means an improvement of more than 90 percent.
THE PROCESS OF OPTIMIZING THE SPEED OF THE ONLINE STORE
ABOUT THE ONLINE STORE
The 22 Institute Shop online store is managed by the company 22 Institute d.o.o., based in Ljubljana.
22 Institute is one of the largest and most experienced aesthetic academies in the world. It boasts more than 19 years of experience, which is also evidenced by numerous Slovenian and international diplomas in this field.
Satisfied customers who happily return are a guarantee of the salon's high quality. In the services performed by highly trained professional staff, the salon follows global trends and strives to create its own trends.
The company offers world-renowned education, for which the best team of 22 Institute is responsible. In the aesthetic academy 22 Institute, they say that so-called microblading is not just their work; it's a moment of zen, a point to stop, breathe, and create. They perceive the face as a canvas and add that they have created more than 40,000 works of art.
In the 22 Institute Shop online store, high-quality products for body and facial care are available. You can choose from camouflage pigments, eyebrow grooming tools and preparations, exfoliating gels, toning serums, nourishing ointments, and many other products.
SHOP.22-INSTITUTE.COM
Visit the online store by clicking on the link below.
1. SPEED AT THE OLD PROVIDER
The 22 Institute Shop online store, before being transferred to our environment, was hosted on a server of one of the larger Slovenian web hosting providers. The loading time was almost 7 and a half seconds. Numerous studies have shown that slow-performing websites have a negative impact on user experience, and in the case of an online store, also on sales. The company was aware of this, so they were looking for faster alternative solutions.
- Time of the first request: 6.20 s
- Loading time of the web page: 7.41 s
2. SPEED IMMEDIATELY AFTER TRANSFER
We are glad that the owners of the 22 Institute Shop online store came across our offer of Turbo packages, which are based on the extremely fast LiteSpeed environment. The transfer to our server has already visibly improved the loading time of the store, and the homepage now loaded in just over 5 seconds. The speed rating provided by Google's PageSpeed Insights tool also improved. Given that the store was not properly speed optimized, we knew there was still much room for improvement.
- Time of the first request: 3.93 s
- Loading time of the web page: 5.31 s
3. SPEED AFTER NEOSERV OPTIMIZATION
After the transfer to our server, it was time for speed optimization, with which we significantly accelerated the operation of the online store. What was done as part of the optimization? We took care of effective caching and the merging and minification of CSS, JS, and HTML files, for which the LiteSpeed Cache plugin was used. With the lossless method, which maintains high image quality, we optimized all images on the hosting package. In addition, we activated the gzip module and took care of optimizing the MySQL database tables. With these actions, we achieved that the online store loads in less than a second.
- Time of the first request: 5 ms
- Loading time of the web page: 646 ms
