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Case Study: The-Lab.hr
The loading speed of the web store The-Lab.hr improved by 85.66%.
Before the transfer to our Turbo environment, the web store THE LAB was hosted on a server of one of the more well-known foreign cloud hosting providers – Contabo. This is a German company, established in 2003, which today has its virtual servers spread around the world. The company employs more than 100 people and boasts more than 130,000 subscribers in as many as 190 countries. Despite the remarkable success of the mentioned company, the owners of the web store The-Lab.hr decided to try out our Turbo hosting.
The decision was certainly justified, as the web store on the old provider's server was loading in almost 4 seconds. Although it may not sound like much to some, it is a relatively high loading time, which from the point of view of user experience quality, is not good. The transfer of the store to our Turbo server, which features a lightning-fast LiteSpeed environment, proved to be the right decision, as the store now loaded in approximately a second and a half. This was followed by speed optimization, with which we achieved a more than 85% acceleration compared to the original state.
WEB STORE SPEED OPTIMIZATION PROCESS
ABOUT THE WEB STORE
The web store The-Lab.hr is managed by the company COTU COGA d.o.o., based in Zagreb.
The founder and owner of the store THE LAB is Tatjana Dragović, one of the most successful models in Croatia. Tatjana has graced the covers of world fashion magazines, including publications such as Elle, Cosmopolitan, Women's Health, Flare, Maire Claire, and others.
Tatjana is also an advocate for natural, organic, and health-friendly ingredients and products. She believes that every individual has a role in protecting the planet and adopting sustainable practices whenever possible.
Located in the center of Zagreb, THE LAB store offers globally recognized beauty brands and products adored by celebrities. A special emphasis is placed on "clean beauty" brands, such as Odacite, Kahina Giving Beauty, and Agent Natur. THE LAB is also a proud representative and distributor of Augustinus Bader in the Adriatic region.
In the web store THE LAB, you can choose from carefully selected products for face, body, hair and scalp care, makeup products, perfumes, fragrances, and other beauty and scent-enhancing products.
THE-LAB.HR
Visit the web store by clicking on the link below.
1. SPEED AT THE OLD PROVIDER
Initially, the web store THE LAB was hosted on a foreign server, specifically using the cloud hosting service – Contabo VPS. The homepage of the store, according to tests performed with the Chrome DevTools tool, was opening in almost 4 seconds. The problem was mainly in the time to first byte (TTFB), which was a little more than 2 seconds. Since the loading time was simply too high, the owners decided to test the speed performance of the web store on our Turbo server as well.
- Time of the first request: 2.21 s
- Loading time of the web page: 3.87 s
2. SPEED IMMEDIATELY AFTER TRANSFER
In this step, we transferred the web store to the Turbo environment, which operates on the lightning-fast LiteSpeed web server. The fact that LiteSpeed technology allows for processing a large number of requests at once was immediately evident in the loading time of the web store. After the transfer, it opened in approximately a second and a half, while the time to first byte (TTFB) decreased to just over 600 ms. With the transfer, we achieved a significant improvement (64% acceleration), which was also reflected in a better Google PageSpeed score.
- Time of the first request: 614 ms
- Loading time of the web page: 1.40 s
3. SPEED AFTER NEOSERV OPTIMIZATION
After the transfer, we proceeded with basic speed optimization. This included the following activities: setting up caching using the LiteSpeed Cache for WordPress plugin, merging and minifying CSS and JS files, lossless image compression, setting up a newer version of PHP. With these activities, we achieved further improvement in the loading of the web store, as it now loads in just half a second, and the time to first byte is negligible. Compared to the original state, we achieved more than 85% acceleration.
- Time of the first request: 6 ms
- Loading time of the web page: 555 ms
